Industries & Design – Masterclass Asier Pérez Service design: case studies


12.00 a.m. – 14.00 p.m. – Asier Pérez 

Tips & tricks to perform and manage a Service Design project based on real cases. You will see one by one all the different phases of a project emphasizing the tips and tricks learned after more than 15 years working in this field

Asier Pérez. Research and Creativity Director at Dowayo Service Design and Co-author of “This is Service Design Thinking”.

Field research for service design

Forefather of service design in Spain and strategic foresight executive specialized in strategic innovation, service design and experiences. Asier is an experienced planner who helps companies to devise new business opportunities based on a clear and specific way of innovating. He is currently working on international projects related to different fields in Europe, South America and Asia.


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