09.30 – 10.00: Reception of participants
10.00 – 10.05: Suite for a generative art dream: Preludio-Fantasía
10.05 – 10.15: Opening of the conference
10.15 – 10.30: Context of I&D18. Roberto Gómez de la Iglesia, Consultant-director of c2+i
10.30 – 11.15: Evidence of results in artistic intervention in organisations. Ariane Berthoin, Researcher from WZB Berlin.
11.15 – 11.30: There are no limits. The impact of creative talent. Jon Astorquiza, Founder and CEO of ElektrART
11.30 – 12.00: Coffee break
12.00 – 12.45: Changing Management to change the Industry. Sandra Boer, Founder of Art Partner
12.45 – 13.00: From rethinking branding to product innovation. Oscar García, International Director for Innovation of Obe Hettich Basque Country
13.00 – 13.30: Panel debate conducted by Roberto Gómez de la Iglesia
Roberto Gómez de la Iglesia
Economist and Cultural Manager. Director of c2+i, culture, creativity and innovation and of the Conexiones improbables (Improbable connections) Platform. Expert in creative economy and in the relations between creative sectors and other sectors of activity, he has directed hundreds of cultural and innovation projects. He is a lecturer at different universities in Spain and in Latin America and has been invited to speak at conferences by a number of international organisations. He is the author of several reference books on cultural management, communication and innovation. At present, he is the president of Karraskan, a professional association of creative experiences in Basque Country.
Ariane Berthoin Antal
Researcher from the WZB of Berlin (Germany) and lecturer at the University of Nantes (France), specialised in the analysis of the impact of creative agents in the business environment. She is the co-author of the book “Artistic Interventions in Organisations” and author of numerous research papers and studies on the relation between creative agents and the business world. She will present the type of results which provoke this kind of working methodology in different contexts.
A graduate in fine arts from the University of the Basque Country, since 2008 Jon combines the Management of Marketing and Communication of a software engineering firm with the management of Technarte, International Art and Technology Conferences in Bilbao and Los Angeles. He has also designed artistic residences in scientific environments such as the Antarctica. In 2018, he founded ElektrART, a creative study formed by transdisciplinary digital artists working on the design of art and technology hybridisation projects.
Graduated as an anthropologist in 1996, Sandra worked as a communications consultant until 2004 for big Dutch consulting firms, before starting her own business. She started Art Partner together with Robert Tordoir in 2008 and worked since then with over 40 artists together with more than 40 companies on more than 200 artistic interventions. Their goal is to introduce as many companies as possible to the power of creativity and the other, more people-oriented mindset. Because that is where our added value lies. Since 2008.
An Industrial Technical Engineer, he has completed the international Executive Master Program in Intrapreneurship and open innovation from the University of Mondragón. Since 2008 Oscar has been the Director of Innovation at Obe Hettich, where he develops the policies and strategies for achieving the objectives established in the R&D&I area. Previously, he was the assistant director of production at Obe Hettich and responsible for setting up the production teams for more than 6 years at Pasaban SA.