Industries & Design Design Innovation and New Materials

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BiDC organises on November 24 a new edition of Industries & Design, a conference that this year will be focused on design innovation and new materials.

A meeting that besides showing us the experiences of international experts in the application of materials as a distinguishing factor in product design will count on the participation of two reference companies as far as Italian design and materials are concerned: Cassina and Oikos.

Date: 24 November 2015 · Location: Azkuna Zentroa’s Complementary Activities Building 2


16:00 – 19:30: Industries & Design
16:00 – 16:30: Accreditations
16:30 – 16:45: Introduction
16:45 – 17:10: Innovation and Materials In the Technological driven Companies – Michele Caniato – Material ConneXion’s President
17:10 – 17:35: Innovation, Materials and Creativity: The Experience of Italian Design – Emilio Genovesi –Material ConneXion Italy’s CEO
17:35 – 18:00: The Aesthetics of Innovation: Materials and Soft Qualities – Giulio Ceppi – Architect and designer, Politecnico of Milan professor
18:00 – 18:25: The History of Cassina, Italian Design Masterpieces – Rodrigo Rodriquez – President of Material ConneXion Italy, President of Material ConneXion Bilbao and past President Fedrerlegno Arredo Italy
18:25 – 18:50: Oikos Colours Materia And Surface, Roberto Lugaresi – Senior Sales Manager Oikos
18:50 – 19:15: Questions
19:15 – 19:30: Closing



Innovation and Materials in the Technological Driven Companies

Mr. Caniato, gives us his vision of innovation in design and materials, analysing concrete examples of success stories of how the best companies in the world have used design to achieve market leadership.

The presentation will explain how the correct choice of design and materials can have a direct impact on the bottom- line of a company, and create a new trend.

Named as “The Director” by the New York Times, Michele Canniato, visionary and recognised exponent of the design world is the President of Material ConneXion and Culture & Commerce.

Caniato has been part of both companies since its inception, working to transform them into productive platforms and consolidate them under the ownership of SANDOW in 2011.

His natural tendency of transforming quality design into a quality business, has allowed him to close satisfactory agreements with world-renowned designers, companies in the Fortune 500 list and international magnates such as Fred Segal, Philippe Starck, Target, Yves Behar, Sami Hayek, Kravitz Design, Lualdi, Molteni, and SBE. Passionated about design and entrepreneurship, Caniato has worked to expand the presence of Material ConneXion along with libraries around the world in New York, Bangkok, Bilbao, Daegu, Milan, Skovde and Tokyo.

Innovation, Materials and Creativity: The experience of the Italian Design

The ability to use materials and their physical and aesthetic expression has been the basis of the success of Design, Italian architecture and the companies that are part of the Made in Italy, since the 80s. An original and strategic approach to doing business and to plan successful projects is presented through reflections and case studies.

During the last twenty years his professional activity has been focused internationally being developed in different fields such as strategic design, architecture and fashion and open innovation, with special focusing on education and postgraduate training.

In these disciplines it has mainly developed the following skills:

  • Business management, especially for universities and companies whose activity is centered in the cultural aspect
  • Direction and management of international cultural projects of higher education
  • Business innovation in global markets and product strategy
  • The creation of international research networks, especially between Europe and the Far East

Reshaping senses though materials

To design the identity of materials and to define their new fields of application, we have to seriously consider and actively manage the balance between technical and aesthetic characteristics; the design of new products should mix requirements from the business point of view, sensorial parameters and cultural expectations. Only considering this powerful and interdisciplinary combination that comes from a complex perspective is possible to develop the design of new qualities to offer a sensorial experience through materials and products.

After decades of experience and management in unique cases in the history of design, we can now analyse and show how materials can greatly influence our perception, being able to consider the materials are one of the best tools to redefine our artificial reality, if we wish to live in a sustainable way in cultural wealth provided by the sensory heterogeneity.

Giulio Ceppi, architect and designer also studied Visual Design at the Polytechnic School of Milan, and he later received his doctorate at the Politecnico di Milano, in new methods of perception from technological fusion.Its activity is focused on sensorial design, development of new technologies and materials and design strategies.

He is a professor and researcher at the Politecnico di Milano since 1995, and Professor of Strategy Design at Domus Academy in Milan. He also founded in 2004 and managed until 2007 the Master in Business Design. He was also Assistant Lecturer at the Faculty of Architecture of Genova and Turin Polytechnic and Professor of the Interaction Design Institute in Ivrea, La Sapienza in Rome, and Milan’s Cattolica University.

The history of Cassina: Italian Design Masterpieces

Cassina is the most important company of the Italian furniture industry.

Mr. Cassina, its founder, changed the way of producing sofas in the sixties, inventing a new polyurethane foam that allowed to produce more comfortable and at the same time, meeting the shape requirements of the best designers. Cassina achieved success around the world, not only working with top Italian designers from the 70s, but also editing parts of the great architects of the past: among others Le Corbusier.

Nobody produces wood the way Cassina does, or has such a varied catalog of fabrics and leathers wich a similar attention to details and quality.

Today it is part of a large American group and remains leader of Italian design in the world.

Rodrigo Rodriquez is currently President of Forza Projects Ltd, Contract furniture design, President of Material ConneXion Italia Srl, President of Material ConneXion Bilbao, Member of the Board of Antares Lighting SA FLOS Group, Vice President of the AIP , Italian Association of Industrial Policy, SIEXPO President, Sustainability and Innovation for EXPO 2015, Member of the Board of the ADI Foundation for Italian Design, Honorary President of the UEA, Union Européenne de l’Ameublement, Member of the Jury for the Quality Seal Design for All and member of the Jury Prize Dedalo Minosse for Commissioning an Architectural work.

Colour and matter for sustainable architecture

OIKOS is a leading Italian company dedicated to products for interior decoration and street furniture.

Its activity is centered in the search of colour and matter for the different surfaces, from craftwork to industrial products,taking into account sustainability and environmental protocols. They collaborate with the best architects of the world and obtain very successful results. OIKOS is a combination of traditional decoration and crafts in search of sustainable innovation.

The talk will cover aspects such as:

  • Sustainability: production at low environmental impact
  • The sensitive colour of environment: the reuse of industrial waste
  • The sensitive colour to man: colour and matter for architecture – not painting
  • The philosophy of Tailor made: interaction with designers to customise the project

Born in Cesena in 1966, Bachelor of Economics at the Università degli Studi di Bologna, Roberto Lugaresi has worked withmunicipalities for the promotion of cultural goods, supporting technical teams in the choice of materials and colours for restoration projects. He has collaborated with the municipalities of Rome, Barcelona, or Málaga.
He has also acted as a speaker, both in Italy and abroad at Universities and Professional Associations delivering talks about colour, matter architectural renovation and sustainability.

He has been director of the Division of architecture around the world, and along with Spain and Portugal he is also well aware of the North and South American and Polish markets, which gives him an excellent overview of global trends.